Adrian Goh is a stalwart in the Singapore F&B industry. He is the MD of Inter Rice Asia, a Singapore distributor of Japanese alcohol beverages and co-founder of Sake Matsuri, the largest sake festival in Singapore. He was named a Sake Samurai in 2024 for his contributions to the industry. He has been a judge for the International Wine Challenge since 2017. Being a WSET and SSI Educator, he is very passionate about wine and alcohol, and loves festivals as it celebrates his favourite hobby, drinking good wine.Â